MISSION
El'eeté is a brand created by a woman for a woman. Through her creations the designer wants females to connect with their savage and visionary natures. She knows, all women are much like wild nature: full of strong life force, life-giving, generation raising, inventive, loyal, seeking. In fact, according to Elvira Iurova, the brand`s main mission is the adjustment of classic jewelry to a modern woman - intelligent, sensitive, deep, powerful, independent, refined — the woman who truly manifests herself in this world.
The El'eeté brand itself, defining its jewelry style, speaks of a mix of luxury, inner depth, sensuality, intelligence and innovation. El'eeté promotes femininity and elegance as well as the perfect elaboration of the final product, attention to the details and bespoke approach to a customer.
OUR
STORY
The story of El'eeté Jewellery is a story of one transformation.
The story of primordial energy converting into gemstone jewelry, reflecting the inward light of a wholesome woman, who dares to wear a physical manifest of her inner strength.
OUR STORY
BESPOKE EL’EETÉ JEWELLERY
is an incredible piece of Jewellery Art that will be created to portray the uniqueness of your soul and enhance your inner power. It is a jewellery piece that gives freedom to your deepest rivers of abundance, which waters will carefully and gently lead you to the most desired goals, open up new opportunities for you, and take you to a completely new world of wonders on this planet Earth.
As a result, in the year of 2020, the first jewelry creations, elaborated out of the top quality gemstones, began to appear in one of the most advanced jewelry atelier of Geneva, which has been chosen after extensive research. This is where El'eeté had been born, having obtained its name from its creator, Elvira Iurova, sharing common roots with the founder.
VISION
All the collections are distinguished by a new attitude to jewelry design, therefore - an intellectual, complex accessory fits into both - a business or evening clothes, as well as casual everyday wardrobe, meanwhile the geometric shapes of the jewelry creations emphasize the rounded tenderness of gemstones.
Attention to each and every detail, appreciation for the frozen in a moment perfection of exquisite pearls, the ability to see beauty in everything - are the key principles of the El'eeté brand philosophy.
The pearls of El'eeté are out of competition. Only those that favorably differ in luster, shape, surface perfection, thickness of the mother-of-pearl layer, size and, of course, color undergo strict selection of the jewelry brand.
The process of creating each piece is long and complicated. Until now, Elvira Iurova draws each and every detail on paper with maximum specifications and accuracy, and presents the masterpiece of jewelry fantasy to the embodiment only after a positive assessment of the experienced craftsmen.
Each El'eeté creation is to be unraveled, every one of them contains hidden symbols. The basics of this symbolism are – deep sensuality, the oneness with nature, the natural origin, the wild instincts, untamed inner force and the personal experience of the craftsmen, presenting the masterpieces of jewelry fantasy to the embodiment.
El’eeté Creative Director Elvira Iurova is immersed in her interior wild nature, which everyone might as well dare to identify in themselves, getting it out and knowing how to take advantage of it.
El'eeté - when the eccentricity, depth, inner strength of the creator do not shout, do not cause rejection, but are surprisingly combined with softness, sophistication and strict proportionality of lines.
Delicate poetry and charming colorfulness, feminine softness and stunning sensuality are intertwined in El'eeté jewelry.
All El'eeté creations are distinguished by their exquisite style and absolute quality, which can be appreciated literally from the first glance.
El'eeté captures natural beauty and generously shares its possible embodiments in its products, bestowing on every woman a sense of her true and unique attractiveness.
El'eeté allows women to feel beautiful by empowering them with precious accessories, emphasizing their attractiveness, revealing depth and sensuality and defining a unique style.
Jewelry from El'eeté is a real enchanting spectacle of emotions, but at the same time inexpressible softness, femininity and some kind of soul—caressing silence.
The inner sense of style and restrained elegance of El'eeté jewelry is not about fleeting fashion, but about the inner ability to see beauty and to actually be beauty itself.
ELVIRA IUROVA
«I have never been able to write beautiful poetic texts, and I have always admired how proficiently some authors can describe and transmit their point. I have never been able to draw in such a way as to convey my thoughts and feelings to the canvas, but I could stare at the artist`s painting for hours, reading their mood and drawing inspiration. I have always had subtle and profound vision and feeling of the great amount of processes taking place inside, outside and around me, luring me with its incredible energy and force.
My search led me to the immense and amazing discoveries that resulted in the objects of jewelry art, born from my visions and ideas about a true multi-faceted woman, which we all are with no exceptions... just if we, ourselves, would want to discern these sides!
Eventually, images of jewelry art began to come while dreaming, forcing me to wake up, grabbing a pencil half asleep to draw the sketches».
is the all-in-one beating heart of the brand - a designer, a founder and a creative director. She has always wanted to see the coherence between the ongoing happenings around us, to see the sources of those rivers of abundance, wherein one plunges headlong enjoying.
